Dentsu Singapore - Wall Mural
Project Brief:
A black and white illustrated wall mural for Dentsu Singapore’s office, reflecting Dentsu’s vision “Force for Good, Force for Growth”.
On-site painting of wall mural in Dentsu’s office for 6 days over 2 weeks.
“The Positivity” Giant represent the “Force for Good” vision of Dentsu, where challenges are being accepted and addressed for growth.
Image 1
This Giant can be seen as a Sun or sunflower, which represent life, energy, positive, confidence and hope.
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Concept / Idea
Image 1
This Giant has a head of a thumbs up, representing good, positive idea.The telescope on his head represent an explorer for challenges or have a foresight vision.The books in his chest represent researches and knowledges for new ideas.
Image 2
The ideas receptor - this machine will take in ideas coming from the other Giant, turning them into nutrients for a fertile ground. Look at the happy plants and happy people!
The Story:
The Friendship between the Big Giants
Meet the two great Giants, Positivity and the Sun.
As a problem solver, Positivity addresses new challenges with his range of knowledge. His foresight allows him to seek creative ideas and transmit them to the Sun. The latter is a motivator who supports and flourishes the surroundings with hope and positive energy. “No Giant works alone.” Both Giants come together, forming a positive cycle and sustainable growth within this future city.
This project has been longlisted for World Illustration Awards 2023.
View Longlisted listing on AOI website.
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The people that brainstorm and generate ideas.
Image 3a & 3b
Elements represent environment and society, of how they support each other for growth and development.
Image 3
Machines for ideas or receiving challenges.The robot hand can be seen as waving the hand at the other Giant (on the opposite wall) or audiences as they exit Dentsu office.
The little guy with lightbulb on head is an idea transmitter.
“The Sun” Giant represent the “Force for Growth” vision of Dentsu, where solutions result in purposeful growth and development.
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Special thanks to two helpful assistants, Ella and Raene, for contributing their arm strength and eye power to the mural painting.